Selling a Business — Stage 3: Going to Market

How buyers really get found

What's actually happening

The business is being positioned, buyer outreach is beginning, and early conversations are testing fit, confidentiality, and interest.

Where your broker is right now

They are managing outreach and comparing buyer interest while keeping the business running without broadcasting that a sale is underway.

What this costs you if it goes wrong

A weak first impression or an overly narrow buyer process can reduce competition before you know what the market would have offered.

What I'd be doing here

I help you read the early signals, compare offers beyond headline price, and keep the process aligned with what you actually want.

Related Insights for this Stage

Paid in paper

The moment any part of your price is the buyer's paper rather than cash, you've stopped being purely a seller. You are now an investor in the buyer's business.

Are you in this stage right now?

If you are navigating going to market and need a second set of eyes on the details, let's talk.

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